The Multifamily Podcast

MFP Ep. 26 - AI Powered Google Ads: The Next Frontier for Apartment Marketing w/ Riva Akolawala, Account Manager at Google

Get ready for an AI infused episode of The Multifamily Podcast with Ronn and Martin. Join us as we talk to our very own Google Account Manager to demystify the top questions we had around AI Powered Google Ads for our audience. 

Not only has she been working closely with ApartmentSEO and our clients, but really providing that next level support for us as an agency. She’s a wealth of knowledge on all things Google Ads and we can’t wait to dive right into the show today!

It’s my great pleasure to introduce Riva Akolawala, our dedicated Account Manager at Google. 

Welcome to The Multifamily Podcast, Riva!

Subscribe today!

MFP: Ep. 25 - The Story of Willow Bridge Property Company Formerly Lincoln Property Company with Sheri Killingsworth

All right, so today is going to be an off the Charts episode of the multifamily podcast with Ronn and Martin. We are so lucky to have on the one and only Sheri Killingsworth, Vice President of Marketing and Communications at Willow Bridge Property Company.

You probably know them formally as Lincoln Property Companies Residential Division.

We're going to be talking about her early days in multifamily, pivotal moments in her career. Learn more about "The Story of Willow Bridge" and how it actually all came to be, and also dive in the process of rebranding from Lincoln to Willow Bridge.

It is our pleasure to introduce Sheri Killingsworth, VP of Marketing and Communications, for the Willow Bridge Property Company.

Welcome to The Multifamily Podcast, Sheri.

Subscribe today!

MFP Ep. 24 - Multifamily Revenue Management & Competition with Dom Beveridge, Principal at 20for20

Welcome to The Multifamily Podcast with Ronn and Martin. In today’s episode we are going to be talking all about Revenue Management.

Get ready to dive into the world of revenue management 101, revenue management software, how marketing can create demand and really put to bed if there’s actually cartel price fixing in the multifamily industry. 

Also stay tuned towards the end of the show to see how you can get your own copy of this brand new paper just released by Dom and his team!

It’s my pleasure to welcome Dom Beveridge, Principal, 20for20.

Welcome to The Multifamily Podcast.

Don't forget to subscribe!

MFP Ep. 23: The Innovator’s Mindset - Interview with Tony Sousa, VP of RPM Living

Get ready for a deep conversation with Tony Sousa , VP, RPM Living.

Join Ronn Ruiz, Paris Granger and Martin Canchola, CPACC as we discuss topics around: How he got into multifamily, Being and finding a mentor, Brand evangelizing, Work/life balance and How to be a change agent for your company.

Join The Multifamily Podcast, Powered by Apartment SEO and make sure to Subscribe today on all major podcast platforms!

MFP EP. 22 - Interview w/ Revyse Founders, a Multifamily Software and Product Review Platform with Ben Steward and Bobbi Steward

Welcome to The Multifamily Podcast with Ronn and Martin. Today’s episode is going to be a little different because we have discovered a brand new multifamily start-up Revyse and wanted to bring these new founders to the forefront in today’s episode.

Join us as we interview Ben Steward and Bobbi Steward, 2 of the 3 amazing founders of Revyse.com, a multifamily software and product review platform. Enjoy and don't forget to subscribe!

 

 

MFP E. 21: All About Emotional Intelligence with Valerie M. Sargent, Inc.

Welcome to The Multifamily Podcast with Ronn and Martin. In today’s episode we are bringing someone very special onto the show today. She has also worked with the entire Apartment SEO team teaching us all about Emotional Intelligence - otherwise known as EQ or EI - and worked with many of our team members as a Team Strategist and Coach.

Join us as we talk all about Emotional Intelligence with Valerie M. Sargent, Inc. and how Valerie worked with the Apartment SEO team. We also dive into other EQ topics and how her work in mental health and EQ Coaching intertwine. Learn how you or your company can utilize her valuable Emotional Intelligence Coaching as well! 

MFP E. 20: Big Google Updates: Performance Max, Google’s Fresh Content Update and Google Maps

Get ready to dive into major Google Updates you can't afford to miss! Learn more about Google Ad's latest campaign type "Performance Max" taking advantage of all of Google's assets. We will also cover Google's latest algorithm update "Google's Fresh Content Update" so you can make sure your content strategy stays evergreen and then we will look at the latest Google Business Profile/Google Maps enhancements like "Neighborhood Vibes", where users can get an instant understanding of a specific neighborhood right in their Google Maps App.

• Learn How Google Ads Performance Max Campaigns Can Get You More Supplemental Traffic
• Utilize EAT: Expertise, Authoritativeness and Trustworthiness to Rank Higher in Google
• Google Maps Latest Updates and Newest Upcoming Feature "Neighborhood Vibes"

Enjoy this episode of The Multifamily with Ronn and Martin!

MFP EP. 19 - Build to Rent (BTR), The Next Big Real Estate Trend in Multifamily w/ Rachael Kish of Christopher Todd Communities

Welcome to The Multifamily Podcast with Ronn and Martin. Your source for all of the latest multifamily trends happening right now. Today's topic on Build to Rent Communities is one Ronn and I have been wanting to do for quite some time now, so we are happy to finally bring the BTR Strategy front and center with a company who’s been doing this since 2016.

We are thrilled to have today’s guest Rachael Kish who oversees the Direction of Strategic Initiatives and National Expansion for Christopher Todd Communities, a build to rent company starting the Rental Community Revolution. Let's dive in!

MFP EP. 18 - The Future of Social Apartment Marketing w/ Charlotte ”Charlie” Cocker, Social Media Manager at Apartment SEO

Welcome back to The Multifamily Podcast with Ronn and Martin. Time to get pumped because today’s episode is going to be all about The Future of Social Apartment Marketing. Covering future potential social media trends Apartment Marketers don’t want to miss!. 

I’m happy to introduce one of Apartment SEO’s very own Rockstar's, Charlotte Cocker aka “Charlie”, ASEO’s Social Media Manager. 

Welcome to The Multifamily Podcast, Charlie!

MFP EP. 17 - ChatGPT and More Emerging Technologies the Multifamily Industry Needs to Know About w/ Robert Watson, Digital Marketing Manager at iZone Marketing/Apartment SEO

Welcome to The Multifamily Podcast with Ronn and Martin! I am excited for today’s guest as he has been involved with Apartment SEO since the very inception. Not only did he develop the first version of the Apartment SEO website but has also been a vital part of evolving our website product into what it is today. 

It’s my pleasure to introduce Robert Watson, Director of Digital Marketing for iZone Marketing sister company of Apartment SEO. This should be a fun, entertaining and informative podcast talking about ChatGPT and other Emerging Technologies the Multifamily needs to know about, so buckle up and let’s get right into it!